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Coalville Enterprise SMS
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Further Information on Enterprise SMS
By now it should be evident that the general Mobile Marketing (MM) like Social Media Marketing (SMM) has been an developing marvel and is here to stay.
More so Enterprise SMS Marketing, as I am sure, has been worn out by so many bloggers, including myself. The benefits are plentiful: the immediacy, high deliverability, interactive communication, and the list goes on.
The utmost challenge I have realized with Enterprise SMS Marketing like SMM is that businesses and company execs are quick to dismiss it as an effective and efficient means of benefiting their business, simply because they do not know or understand how to implement the strategies to make it work, or do not comprehend it altogether
In an effort to further sway the motion in the direction of the wonders of Enterprise SMS Marketing for the non-believer, I have compiled a list of ways that businesses can integrate it with their existing marketing strategies:
1. Social Media Integration
This is one that is unhurriedly growing in popularity. There are a few ways Mobile Marketing can integrated, one of the most obvious is notifying your potential and existing customers/fans of a particular promotion that your FB page or Twitter is having. This will in turn drive traffic back to your FB page or Twitter, thereby increase your "Like", followers and augmented brand appreciation online.
However, in order to get the most out of the effectiveness of this effort you have to give them a reason to want to go back to your page to contribute. Here is where having a pretty good enticement would come in handy, but it has to be something your target fan or customer slice (yes they are different) will be interested in. Here's a further good tip, don't just give them a reason to come back to the page, but make it so they have to "Like" or follow your page or Twitter in order to be entitled, using the Reveal Tab functionality for FB pages. Remember you not only want to attract existing fans and customers, but you want the new ones as well that could ultimately become Brand Evangelists or customers.
Another way SMS Marketing can be integrated is notifying customers of special offers and coupons available that they can visit your FB page to redeem. The more avenues your business can identify to get the word out about your offers, products and services, the more clientele will be flocking your front doors to buy.
A concluding idea under the Social Media umbrella is utilizing Foursquare, and integrating it with your SMS efforts. Get more customers to your store by having giveaways for everyone who visits and checks in, then use Enterprise SMS messages to notify customers of the promotion, you'll be glad you did.
2. Lead Generation
One of the most precious benefits of SMS Marketing is its ability to be integrated with ANY (please note emphasis on the ‘any' in bold and all caps) other marketing medium. Place your long code or short code (5-digit or 7-digit) number in a radio, television, newsprint or FB Ad that Qualified Leads can use to text in to show their interest in purchasing a product or service you provide. It may not seem like much of a dissimilarity, but think if your potential customer was in their cars driving, heard an Ad and wanted more information but couldn't catch that landline telephone number to call or website to visit; or if they were driving pass that billboard and couldn't catch all the information as they were rushing to work; what about reading that daily newspaper but they were too busy to pick up the phone and call…you get my point. It's not so much the method, but more so the supplementary convenience and ease the method provides in the eyes of your customers, which is most important.
Also, this technique of Lead Generation is a great way to increase and/or build your list for future Enterprise SMS Marketing and SMS Promotions. In an effort to increase the usefulness of the opt-in offer an incentive and give customers a reason to pay attention to your ads, and want to respond favourably to it.
3. Up-selling and Cross-selling
How are you telling customers of new product upgrades or offers you have? Is it by telephone (a bit too mind-numbing to call all those customers); email (the deliverability and open rate of an email may not be trustworthy enough); how about SMS / text messaging? It's fast and immediate, deliverability is guaranteed most of the time, and your customers always have their cell phones with them.
As straightforward as it may seem sending Enterprise SMS messages to your customers is the best and most effective way of communicating new products and services, or upgrades to existing ones.
You can even promote a product that is a value-added product or service that compliments your existing product or service.
All these sound like more cash in the bank to me, wouldn't you agree?
4. Automatating Information Propagation
Here's where Enterprise SMS Marketing in all probability has the most influence where customer expediency and ease is concerned. Instead of visiting a website, making a telephone call (only to be put on hold might I add), or send an email awaiting a response, they could simply send a text message. They are already SMSing regularly so it would only make sense to take advantage and ensure your business name is one of the many SMS messages going out. Customers may want banking or other personal information from your business, or information on a particular product offering. A potential or existing customer can get information on a product or service you provide conveniently and easily by SMSing a related keyword and getting back an computerized message with the information they need.
One of the first things any purchaser does before paying for a product/service you or your competitor sell is to inform themselves on the overall business and information on the product/service offering; this is especially true for B2B businesses. Making it more handy for your potential buyer to research that information just puts you one step ahead of your rivals, and earns greater favour with the purchaser.
5. Lead Nurturing
Now we get to the final point, and also the promotion strategy that will most likely and directly affect your sales. If you don't by now know Lead Nurturing is a good way to help your prospective buyer move from a simple awareness and interest from your marketing efforts to now a desire and taking the final action to buy, by guiding them throughout several key steps of the Sales Process to get them to act in your favour (spending cash with you).
Nurture until they are prepared to buy. Nurture leads by enlightening them and further informing them of the benefits of your product or service to them, which makes them more inclined to buy from you. A really excellent idea is to have your prospective customers sign up to receive tips and advice describing to your product/service and your business' area of expertise
That's it, some really good ideas that you can put into action right now in order to increase your marketing's effectiveness. One of the secrets of marketing is the more ways you can find to reach out to your target market the more they will respond favourably to what you are trying to say, in other words your marketing message. For that reason, don't limit yourself to what you already know. If it works just find other ways you can integrate existing advertising tactics with new ones such as Enterprise SMS in marketing.
Basically, this is just another expression for SMS dictionary, or SMS shortcut. These abbreviations are simply the text messaging shortcuts that people use each and every day to make sending SMS messages so much quicker and easier. Some of the shortcuts below are only used for instant messenger messages, or at the end of a text message to convey the mood of the person sending the text message. Some of the txt msg shortcuts are good examples of how people shorten words when they send text messages.
So let's take a look at some common text message abbreviations, then.
SMS Abbreviations:
Anything - NTHINGAre you OK - RUOK?
Are - R
Ate - 8
Be - B
Before - B4
Be seeing you - BCNU
Cutie - QT
Date - D8
Dinner - DNR
Easy - EZ
Eh? - A?
Excellent - XLNT
Fate - F8
For - 4
For your information - FYI
Great - GR8
Late - L8
Later - L8R
Lots of love/laughs - Lol
Love - LUV
Mate - M8
Please - PLS
Please call me - PCM
Queue/cue - Q
Rate - R8
See/sea - C
See you later - CU L8R
Speak - SPK
Tea - T
Thanks - THX
Thank you - THNQ
To/too - 2
To be - 2B
Today - 2DAY
Tomorrow - 2MORO
Want to - WAN2
What - WOT
Work - WRK
Why - Y
You - U
------------
Happy/Smiley -:-)
Angry - :-||
Very happy - :-))
Confused - %-)
Tongue tied - :-&
Sad - :-(
Saintly - O:-)
Laughing - :-D
Crying - :'-(
Surprised/shocked - :-O
Screaming - :-@
Kiss - :-*
Pig - :@)
Clown - *:-)
Wink - ;-)
There are more SMS shortcuts that could make up a so-called SMS dictionary, but the more words you use the less effective the shortcuts are as people stop understanding what you're actually saying.
In this case, a short 'vocabulary' is best so everyone knows what is being said.